Monday, May 21, 2007

Mars Now Vegetarian - Again!

In a spectacular U-turn that many a Government would be proud of, Masterfoods has announced that it will be going back to using non-animal rennet in its production methods.

So quick was this return to the original recipe, it's almost like they intentionally announced something they had no plans to do just to increase brand perception amongst consumers. Like when Heinz announced plans to withdraw Salad Cream, then "changed their minds". Or when Coke launched New Coke and then brought back Classic Coke.

Maybe that's just me being cynical, and the company have genuinely realised that they made a mistake.


Blogger YASIN said...


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