Wednesday, October 27, 2010

Most Important Invention Of The 21st Century?

According to the most important invention of the 21st Century has been decided already. So suck on that inventors! The next 90 years will have NOTHING that will compare to, wait for it, dah-dah-daaaaaaah, the internet.

Yes, that internet. The internet that I've been using since mid 1994; which has been in existence in one form or another since ARPANET, but for the sake of argument I will say 1989 (when CERN opened its first external TCP/IP connections). 1989 - according to at least - now part of the 21st Century, rather than the 20th as we'd been previously led to believe.

Anyway, this irritated me - and I know I'm not alone on this - so I mailed them about it, suggesting that by their criteria, I could suggest penicillin was the most important invention of the 21st Century.

Much to my surprise, I got this reply (suspiciously similar to those on the above link)
Thanks for taking the time to email us regarding our new TV Advert.

Cara (the character in our ad) is saying that the internet is the most important invention of the 21st century, in terms of impact and not that it was actually invented in the 21st century.

We do believe this to be correct, but we also value your opinion on this, so I will definitely pass your comments regarding penicillin onto our Advertising Team. It's always good to have customer feedback.

Thank you once again,
So, if you get easily bored, remember there is a "Contact Us" tab on's website and you can mail them your suggestion for the best invention of the 21st Century. I reckon if enough people do it, we can get them to admit that fire was the most important suggestion of the 21st Century.


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Anonymous Paula said...

I'm very happy to see that they'll be considering your comments on penicillin. I wonder if they'd take the time to consider chocolate as's very important to me, and lots of others.

Anonymous Anonymous said...

I had such high hopes that you had received an automated response.
And yet when I proposed that my cock was the most important invention of the 21st century, I heard nary a bean.
My cock. Officially less important than the internet. According to


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