Thursday, October 14, 2010

Renault, Have A Word With Yourselves

The current advert for the Renault Clio - featuring Chesney Hawkes's "The One & Only" - has irritated me for some time now.

In case you are fortunate enough to have been living in a hole for the past year, this is the advert I'm talking about.

Right. Couple of things.

Firstly, why is the main character of the advert - who already owns a Renault, so I'm guessing we're supposed to empathise with in order to want one ourselves - such a complete twunt? He's rude, he's, er, metrosexual, and then there's the hair.

Secondly, how does the person later identified as the father of idiot boy's love get back to his house so quickly? They're at the same traffic lights. Idiot boy is in the SPORT option of the Clio. Idiot boy is still singing the song as he pulls up at the house. Yet the father has beaten him home, had time to put the car away and get into the house before having to go back out to meet him!

I want the car he's driving, not the one idiot boy has. Dad's is obviously much faster.

Oh, and see if you can spot the mother. She's there. She's just very very well hidden.

Renault, please sort out the narrative of this advert. It offends me.

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Blogger Emlyn said...

"The One and Only" appears to have seen a resurgence since being featured in Zowie Bowie's excellent 'Moon'. What's most puzzling about this (other than the camera shy actress) is where the hell they're supposed to be. We can probably assume that the hairy boyfriend stopped off to relieve some tension, possibly near some woods, pausing the song so he could act like an idiot unimpeded. I don't like this advert either. Or indeed many adverts.


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